If you're holding onto the stereotype about foolhardy teens fiddling
with their smartphones while driving, you might want to look at yourself
first.
In a new survey by AT&T, almost half of adults admitted to
texting while driving, compared to a slightly smaller number of teens
who fessed up to the same thing. About 49% of adults say they've sent a
text while behind the wheel, according to a new survey conducted for the
mobile company, compared with 43% of teens in a survey from last April.
And here's the thing they all know it's wrong.
A full 98% of respondents said they're aware that texting and driving isn't safe.
The report is part of AT&T's "It Can Wait" campaign, designed to
discourage texting while driving. Started in 2009, the campaign was
ramped up last year with a series of somber TV ads featuring people who
were injured, or the families of drivers who were killed, in car
accidents in which a driver was using a phone.
"Through the It Can Wait movement, AT&T is collaborating with
employers, nonprofits, law enforcement, educators, legislators,
professional associations and government agencies nationwide," said
Cathy Coughlin, AT&T's global marketing officer, in a written
statement. "I'm confident, together we can save lives by encouraging
millions more to make the personal commitment never to text and drive."
Despite the broad awareness about the dangers of texting behind the
wheel, the survey suggests that the problem is getting worse. Six out of
every 10 respondents said that, three years ago, they never texted
while driving. And 40% of the people who admit to texting in the survey
say it's a habit, not just an occasional slip-up.
Drivers who are texting are 23 times more likely to get into an accident
than other drivers, according to the Virginia Tech Transportation
Institute.
The report comes as National Distracted Driving Month is set to begin on
Monday. AT&T is urging employers to start programs encouraging
workers to take no-texting pledges.
The recent survey was of 1,011 adult drivers in the U.S. who own cell
phones. The teen survey was conducted last April with 1,200 drivers
between 15 and 19 years old.
Source CNN.com